Bristol, United Kingdom – Narrow web ink specialist Pulse Roll Label Products Ltd will showcase the next evolution of its PureBright® UV flexo metallic inks at Labelexpo Europe 2019.

The new metallic inks have been formulated to comply with the latest reclassification of raw materials, adhering to EuPIA’s Exclusion Policy. The new silver and golds are available as standard or as a food packaging compliant (FPC) version, suitable for non-direct food contact packaging applications, as well as general label printing.

Mikaela Harding said, “We have seen a surge in demand for high quality metallic inks over the past few years as brand owners seek to make their labels stand out on the shelf by adding enhancements that provide a premium finish. We’re excited to officially introduce our new PureBright range at Labelexpo. Not only do our new PureBright inks comply with the very latest EuPIA guidelines, we are also confident that our new metallic inks offer superior lustre compared to current industry standards, as well as improved overprintability.”

Pulse Roll Label Products manufactures the new PureBright range of metallic inks at its Bristol-based factory using state of the art equipment to minimise aeration, resulting in optimal brightness and superior lustre. With improved flow and transfer, the new inks also provide good opacity and coverage.

The new silver and gold inks are available directly from the UK or via the company’s international partnership network for customers around the world.

Pulse Roll Label Products will be exhibiting at Labelexpo Europe 2019 on stand 3C64.