Toronto, Ont. – Messagepoint Inc., a leader in the Customer Communications Management (CCM) software, is a sponsor of the Customer Experience for Financial Services (CXFS) 2019 conference at the Westin Copley Place in Boston. The conference, which runs from July 29-31, brings together senior level customer experience executives to discuss the latest in CX design, innovation, culture and strategy. Messagepoint will conduct a session at the event entitled, “How an AI-powered Customer Communications Hub Drives Consistency Across the Customer Experience.”

The session, slated for 2:20 p.m. on July 29, will be presented by Patrick Kehoe, executive vice president, product management for Messagepoint. He will share how financial services organizations can successfully drive both consistency and personalization across their omni-channel communications to achieve higher customer engagement and loyalty. Presentation highlights will include:

· How implementing a centralized content hub eliminates silos that fracture customer experience
· Why advanced content sharing approaches are critical to promoting re-use and accelerating time to market
· How to leverage artificial intelligence (AI)-powered Content Intelligence to automate consistency across brand, messaging, reading comprehension and sentiment

“The ability to deliver accurate, consistent and compliant communications across all channels is critical to ensuring the positive customer experience financial services organizations are seeking today,” said Kehoe. “We’re looking forward to sharing with the financial service professionals at CXFS how leveraging AI in the customer communication development and management process makes communicating with customers easier, faster and more effective.”

The Messagepoint cloud-based platform is used by financial service organizations to enhance customer experiences with optimized customer-facing communications across print and digital channels. Messagepoint recently announced the Messagepoint Advanced Rationalization and Content Intelligence Engine (MARCIE), an artificial intelligence and machine learning-powered capability within its award-winning CCM platform. MARCIE provides Content Intelligence capabilities across the platform for migrating legacy content into the platform, cleaning up existing content libraries, and to continuously optimize content through new assisted authoring capabilities.

For more information, visit www.messagepoint.com.