While responsive, mobile-friendly sites have become standard for third-party e-commerce solutions, the online printing company faced unique challenges due to the depth and architecture of their custom-built site.

San Luis Obispo, Calif. – DocuCopies launched their brand new website this month, marking the most significant change to the face of the online printing company in 16 years. It’s the culmination of a months-long project aimed at modernizing and simplifying the user experience across all mobile and desktop devices.

Their San Luis Obispo facility serves over 8,000 clients in California alone, where tech-savvy citizens are more likely than elsewhere to reach for their phone to get on the web. Many of the long-held design standards of the last 20 years are going extinct in favor of a “mobile-first” approach. DocuCopies maintained a mobile site for years, but its features and content paled in comparison to the desktop version. They long recognized the need to unify the site into a consistent user experience. But modernizing a site like DocuCopies required a delicate approach which many companies simply don’t face.

For one, the site and its admin system were built in-house long before familiar e-commerce names like Magento and Shopify dominated the field. Migrating their customized, ever-evolving system to a third-party solution never made good business sense. Take for example their automated pricing forms: while this is a standard feature on most sites now, none offer the same level of customization as DocuCopies, which requires rapid computation of many different variables to display an instant price.

The new site exemplifies the sort of open, airy minimalism overtaking modern web design: large, high-resolution product photos, design themes that favor aesthetics over text, uncluttered navigation links, and ultimately, less fluff standing between the customer and their products. They were able to do this without sacrificing any of the features that make them unique in the online printing world, such as built-in rush production options, opt-in text notifications for order tracking, and a sophisticated verification system for sales tax exemptions – the last of which will play an ever-bigger role in the post-Wayfair e-commerce landscape.

For more information on DocuCopies and their digital printing and book binding services, visit their new site at https://www.DocuCopies.com.