Oslo – MRM Global, a marketing technology company that provides industry leading web-to-print software to global beverage brands, has partnered with Gelato to radically improve the design and print processes of the global drinks industry.

MRM Global’s innovative Brand Creator platform enables their customers’ sales teams to quickly and easily customise point of sale materials for their local customers. By connecting to Gelato´s API, MRM Global gains access to a print network reaching more than 6.3 billion people in over 100 countries.

Craig Letton, CEO, MRM Global says, “By partnering with Gelato, MRM Global instantly benefits from a huge global reach of print partners and delivery suppliers connected by software and supported with global customer service. We were looking for a technology driven print solution that would enable us to automate the delivery of high quality personalised marketing materials to bars, restaurants and hotels all over the world. Gelato's API was exactly what we were looking for and provides us with a global end-to-end print solution accessible from a single API.”

Henrik Müller-Hansen, CEO, Gelato says, “These partnerships are the reason we opened up our API. The intention was to enable other businesses to unlock global print opportunities. This partnership enables MRM to offer its global beverage clients a unique service that saves time and money while significantly reducing their environmental footprint.

Craig Letton adds, “The future is personalised marketing delivered on-demand using localized printing and delivery. This creates significant value for customers while dramatically reducing administration costs and waste. Based on the success we’ve had in Europe, our customers are now asking us to rollout the Brand Creator platform globally and Gelato’s API solution enables us to do this at a pace that would have been previously thought of as impossible. Customers do not have to worry about tariffs and delays that come with moving prints across borders. At the same time, everyone benefits from a more environmentally friendly solution.”

MRM Global and Gelato are trusted by leading global brands, companies that seek better and more cost-effective solutions by rapidly adopting new technology and software solutions.

Gelato’s global network is comprised of market-leading local printers with state-of-the-art technology and equipment, operating with the highest quality standards. Printers receive ready-to-print files with efficient print bundling, and no sales or pre-press effort required. Printers and customers receive dedicated operational support and automated reporting and invoicing, ensuring order accuracy and quality management. The solution is modular to meet the different needs of diverse print partners, automating much of the printing process to deliver the highest quality outcomes for customers simply and efficiently.

Craig Letton adds, “MRM Global used to print in-house and therefore we know the challenges of being a digital printer. Based on this experience, we could see clearly how printers would benefit from Gelato's technology which provides real-time access across all devices to the current production status and incoming files. Pricing structures are clear, with no hidden rebates or ‘pay to play’ payments. Print houses that meet the required standards simply ‘plug and play’ and no up-front investment is needed - just more volume with the same machine park.”