Leading provider of strategic marketing and print communications makes $1.5M+ investment in new technology, underscoring brand’s commitment to future of industry

Plymouth, Mich. – With a focus on investing in the future and a commitment to continuing to evolve the resources available to its network of franchise members, Allegra Marketing Print Mail announced the purchase and installation of two new pieces of equipment at its corporate center in Plymouth, Michigan: a state-of-the-art five-color KBA offset printing press and a RS Flow Master high-speed inserter.

Designed for high-volume, premium quality reproduction, the new KBA press provides Allegra with the ability to reduce project make-ready time by up to 70 percent, and increase press run time by more than 50 percent over the replaced unit. Moreover, the press allows for more accurate color reproduction while ultimately decreasing customer costs.

Likewise, the RS Flow Master allows the center to offer its direct mail customers increased job productivity, improved project flexibility and greater accuracy and reliability than ever before.

“The addition of these new pieces of equipment emphasizes our commitment to maintaining a competitive edge in the marketing and print industry,” said Brian Tyll, Vice President and General Manager of Allegra in Plymouth. “And even more importantly, staying current with industry trends and best practices is key for our Allegra centers as we continue to evolve our product and service offerings across the board.”

Both the KBA press and RS Flow Master were officially unveiled at a dedication and ribbon-cutting ceremony at the Plymouth center on Tuesday, May 14.

Allegra Marketing Print Mail offers comprehensive marketing and printing solutions, including graphic design, marketing strategy, full-color printing, signs, posters and banners, mailing services, promotional products, digital marketing and online print management solutions.

For more information about Allegra, visit http://allegramarketingprint.com.