With nearly 100 curated sessions, three half-day intensives and show-floor amphitheater sessions, education will address convergence in the printing industry.

Fairfax, Va. — Education will be key to the PRINTING United experience, with 96 conference sessions, three pre-show intensive workshops and dozens of show-floor amphitheater presentations.

PRINTING United, coming to Dallas October 23 - 25, is a strategic response to convergence taking place in the industry as print service providers (PSPs) seek to offer services and products beyond their traditional scope. As such, its diverse education will speak to the apparel decorating, graphics production, functional and industrial printing, commercial printing, packaging printing and in-plant communities.

“The education at PRINTING United is designed to give attendees the resources to explore new markets and opportunities — whether inside or outside their traditional segments,” said Dan Marx, Director of Content Development, SGIA. “We’ve structured the programming so there will be something relevant to anyone in attendance at any given time.”

The trade show and its educational programming are built on the foundation of its predecessor, the SGIA Expo. “We’ve ramped up the relevant, innovative education past attendees know to expect and extended that to the commercial, package and in-plant printing communities as well,” added Marx.

Among the conference sessions are “Positively Impact Your Bottom Line Today!” with David Cranage, EFI; “Communicating with Consumers: What Agencies, Brand Owners and Marketers Want,” with Barb Pellow, Pellow & Partners; and “Elevating Your Applications to a Higher Profit” with Becky McConnell, Fujifilm North America Corporation, Graphic Systems Division.

Educational sessions aren’t limited to the duration of the exposition. On October 22, the day before PRINTING United opens, three half-day intensive programs will kick off the experience: “Convergence Power Rankings: Where (and How) to Grow” with IT Strategies’ Marco Boer, “Wide Format 101: Strategies for Success” with SGIA’s Ray Weiss, and “Digital Textile Printing: What, Why and How” with Keypoint Intelligence/InfoTrends’ Ron Gilboa. (Additional fees apply.)

And, on the show floor, PRINTING United’s three amphitheaters will feature research and exhibitor-led presentations addressing the apparel, industrial, graphics, commercial and packaging printing communities in prominent locations on the show floor.

Conference sessions are accessible with a PRINTING United Expo + Education Pass, which is free for SGIA members and available for non-members for $99 through September 10.

PRINTING United reflects SGIA’s continual goal to serve as the foremost resource for information and education for the printing industry at large. In addition to the free PRINTING United Expo + Education Pass, access the many benefits SGIA membership offers by joining today, or contacting [email protected]. 

To learn more and register for PRINTING United, visit PRINTINGUnited.com.