Industry sales expert Séan McArdle helps print salespeople “seal the deal” with proven selling and negotiating strategies in Paramus, N.J., program. PARAMUS, N.J., September 4, 2002 - – Printing industry sales expert Séan McArdle will show how salespeople can use more effective closing skills to reach their revenue and profit goals in a two-day seminar sponsored by the National Association for Printing Leadership (NAPL). Masterful Closing: Advanced Selling and Negotiation Skills will be held in NAPL’s Center for Professional Development, 75 West Century Road, Paramus, N.J., on Wednesday, Nov. 13, and Thursday, Nov. 14, 2002, 8:30 a.m.- 4:30 p.m.   In the seminar, McArdle presents a system that enables salespeople to close more prospects in less time. Participants will be guided through critical sales and negotiation skills sets and shown how to apply them to build a more successful future for themselves and their companies. A key part of the seminar is an exploration of the “Sales Triangle,” which outlines how to grow both new and existing accounts to immediately bolster the bottom line. As a conference bonus, all attendees will receive copies of two Séan McArdle best-selling books, Customer Creation and The Winning Sales Call.  McArdle, a former superstar printing salesman, is founder and CEO of LifeAnswers, Inc., a Vienna, Va.-based training firm. His books and tape series on printing sales are among the best-selling products of their kind in the industry. His commitment to the graphic arts industry and to developing future generations of successful printing salespeople earned him membership in NAPL’s prestigious Soderstrom Society in 2001.  Sales professionals who want to improve their sales performance can register online at www.napl.org/events/mcardle/index.htm or call NAPL at (800) 642-6275, Option #3. Registration for NAPL members is $795; non-members, $895. For information on multiple-attendee discounts, call (800) 642-6275, Option #3.