MEDIA, Pa.--July 12, 2002--Key3Media Group, Inc., today announced the launch of the Seybold Technology Advisory Research Service (STARS) program and a strategic alliance by Seybold Consulting Group, a division of Key3Media Events, Inc., with Really Strategies, Inc., an independent content management and publishing solutions consultancy. The STARS program will serve as a complete publishing technology information resource for publishers and technology vendors within the publishing industry. The Really Strategies alliance will offer Seybold Consulting Group clients more in-depth analysis, project management, research and technology evaluation services. "The combination of Really Strategies expertise with the Seybold Consulting Group's services will provide clients with a broader perspective on selection and implementation of publishing technologies," says Barry Bealer, president and CEO, Really Strategies. "Seybold's expansive knowledge, new STARS program and industry relationships among technology developers is a perfect complement to our expertise and practical experience among content providers." "Working with Really Strategies will expand our consulting business among commercial publishers," said Mark Walter, senior analyst, Seybold Consulting Group. "Our STARS program and affiliation with Really Strategies underscores our commitment to project consulting, and allows us to extend services in areas such as workflow assessment, project management and content architecture." The STARS program combines personal attention from analysts with a licensing program that keeps client's current with the latest in publishing technology. The STARS package includes: * Phone access to Seybold Consulting Group expert analysts throughout the year. * Distribution of Seybold's weekly news service, The Bulletin, to 25 staff members. * Site license for 25 people to The Seybold Report newsletter. * Access to Seybold Publications' research and publication archive. * Discounts on Seybold Publications' special reports. * One 1/2-day visit to your organization by a Seybold analyst. * 2 VIP passes to one Seybold Seminars event per year. Other services offered by the Seybold Consulting Group include commissioned white papers, technology briefings on topics ranging from XML to PDF to cross-media publishing, personalized seminars and much more. For more information on STARS and all the services offered by The Seybold Consulting Group and Seybold Publications, visit www.seyboldreports.com or contact Mark Walter at 610/565-2480 or [email protected]