Sun Prairie, Wis. – CTI Paper USA introduces Ruche™, a luxurious, environmentally responsible offering of premium creped printing and packaging papers.

An entirely new category of text and cover papers, Ruche features a creped surface with a handcrafted look and a soft, cottony feel. Elegant, distinctive and artisanal, Ruche is ideal for social and business print communications and specialty packaging.

Ruche is engineered for letterpress, inkjet and certain flexographic presses—as well as production foil stamping, engraving, embossing and die cutting.

“With the introduction of Ruche, we have created a new and unique family of premium papers that is an affordable alternative to cotton-based substrates,” said CTI Paper USA President John Kelly. “This brand is luxurious and artistic, providing a rich, highly tactile surface that looks and feels like cotton.”

The Ruche brand is offered in 80-lb. text and 100-lb. cover in white, cream, natural gray, blue and black. A massive, double-thick 170-lb. cover is offered in white, natural and black—along with three duplexes in white-black, white-natural and black-natural for double-sided printing.

The papers are available in a variety of folio and cut-size sheets, with carton quantities as low as 75 sheets. Three sizes of matching envelopes are also available in all colors. Ruche is readily available at paper merchants across the U.S. and Canada; samples and product information is at www.thepapermill.com.

Across North America, Ruche is winning attention from large and small printing companies, designers, paper merchants, retailers and packaging converters/printers. The brand provides a beautiful, truly unmatched canvas for a wide variety of applications including:

• wedding, birth and other special-occasion announcement/invitation ensembles;
• business communications including business cards, folders, menus, signage, tags/labels and marketing materials; and
• packaging and bags for premium and specialty retail.

Ruche delivers outstanding on-press performance on letterpress, inkjet and certain flexo presses. It is not suitable for offset. Paper and board converters report that Ruche works well in converting equipment.

The Ruche family of papers are made from up to 100% recycled post-industrial cellulose. Certain Ruche products are Forest Stewardship Council certified; others are pending certification.

Ruche is immediately available to paper merchants, converters, printers, designers and marketers in North America and worldwide. CTI Paper USA also can make custom sheet sizes, colors and rolls at low order minimums with quick turnaround times.

CTI Paper USA is Forest Stewardship Council chain-of-custody certified and the vast majority of its products are FSC-certified. For more information, visit www.thepapermill.com or phone 800-284-7273.