McCormick Place, Chicago - Printing facilities and binderies that are seeking ways to generate sales will find practical solutions at the Muller Martini exhibit booth #1065 during Graph Expo 02 - October 6-9. Carrying the theme "Expert systems. Inspired solutions," the Muller Martini exhibit focuses on how the right finishing system can extend a printer’s or trade bindery’s capabilities to expand business opportunities. "The main reason printing and bindery executives attend a major trade show like Graph Expo is to invest in opportunities that will help their businesses prosper," said Werner Naegeli, President & CEO of Muller Martini Corp. in unveiling his company’s exhibit. "Focusing on that philosophy, Muller Martini has assembled an array of productive systems, each with its own business-building story to tell," Naegeli continued. "So show attendees will see presentations that go beyond the technical to demonstrate how new customers can be won by offering services beyond perfect binding and saddle stitching." The automation that’s built into the products Muller Martini is demonstrating at Graph Expo make such processes more accessible and more affordable than ever. That means printers and trade binderies can significantly expand their marketshare, without overextending their capital budgets when they add a Muller Martini system to their facility. Leading the list of innovations is BravoPlus AMRYS. Graph Expo 02 represents the worldwide premiere of the new stitcher. The machine’s Automatic Makeready System automates one of the most time-consuming jobs in the bindery - setting up saddle stitching systems between jobs. The addition of AMRYS to Bravo signals that Automatic Makeready Systems are no longer limited to high-end equipment. Job parameters can be entered by the operator, retrieved from the device’s hard disk or captured directly from a company’s prepress system via the CIP3/PPF Print Production Format. With a newly developed CIP3/PPF interface, which Muller Martini introduced at IPEX, everything the saddle stitcher needs to know about the project can be set directly from the digital job ticket. That saves time and virtually eliminates the possibility of input errors. The AMRYS system - in the form of Prima AMRYS - recently received a 2002 InterTech Technology Award from GATF. BravoPlus AMRYS brings the advancement to a wider range of printing facilities and binderies, with its affordable price and 13,000 cycles/hour operating rate. The Muller Martini booth is also home to a variety of other systems designed to win business for facilities of all sizes. They include: Valore - Valore is a 6,000 cycles/hour saddle stitcher designed for printers and binderies who are ready to take their capabilities to the next level. The system delivers a host of automated advantages at a very competitive price. AmigoDigital -This perfect binding system is enhanced with electronic and mechanical interface modules that enable it to work inline or near-line with a variety of digital printing systems. It is the ideal finishing solution for the digital production of soft bound books. Tigra - Tigra is a cost-effective perfect binding line designed to extend the capabilities of small to medium sized operations. It produces books, magazines and catalogs of highest quality. FlexiRoll - This dynamic buffer and storage system de-couples the pressroom from the print finishing process so both workflows can run at optimum speed. Ventura - Muller Martini’s Ventura book sewing machine makes its North American debut at Graph Expo 2002 as a part of the complete line of equipment for the hardcover manufacturers. It will be working the show at the rate of 200 cycles/minute. BDM Universal Casemaker by Horauf - Designed to be the most cost efficient system in its class, the BDM Universal Casemaker can produce up to 60 cases per minute, offers a choice of both rigid or flexible spines, and provides in-line inside lining capabilities. "When printers and binderies equip themselves to produce new products, it opens up new markets to them right in their own neighborhood," Naegeli said. "The advancements we’re demonstrating at Graph Expo will show them how it’s done."