Weymouth, Mass. – Keypoint Intelligence - InfoTrends is pleased to announce that Eric Zimmerman has joined the company as Director of the Wide Format (WFP) advisory service. In his role, Zimmerman will have responsibility for forecasting, market analysis, research, and custom consulting related to wide format digital printing including graphics and technical applications.

Zimmerman has 20+ years’ experience in the wide format market specializing in consultative, solution-based sales, marketing, and product development. After eight years of successfully operating his own sign business, SSB Sign Design, he took a role as the regional manager of Southern California at Signarama. Since 2011, he has held positions with Roland DG where he was most recently General Manager - Sign Business Development Unit.

“It is a pleasure to welcome Eric to the Keypoint Intelligence - InfoTrends team” commented Ron Gilboa, Group Director of Production Services. “Eric’s wealth of industry knowledge and extensive market experience make him a valuable addition to our diverse team of professionals.”

“I’m excited to be working with such highly qualified industry analysts and consultants at Keypoint Intelligence - InfoTrends,” commented Zimmerman. “I look forward to applying my knowledge to help clients discover new business opportunities and improve their operations.”

Eric’s areas of expertise include:

Competitive Analysis
Market Sizing and Opportunity Analysis
Market Trend Analysis
Product/Brand Development
Go-To-Market & Positioning Strategies
Industry Forecast
Industry and Technology Research