Tissue and hygiene paper products are available in a wide range of varieties, and find a number of applications. The key role of tissue and hygiene paper is to help improve the quality of people’s lives, while their proper packaging helps maintain their value. The increasing urban population and subsequent growth in safety concerns among people regarding better hygiene are some of the factors boosting the growth of the tissue and hygiene paper packaging market. Providing significant protective packaging helps boost the level of hygiene. Tissue and hygiene paper products include toilet paper, household paper, feminine hygiene, baby diapers and others... One key reason behind the growth of these products is that they are inherently sustainable. Irrespective of whether they are made from harvested wood fibre trees or recycled paper, they ensure that the resources used to make them will be available in abundance for the future generations. Therefore, the outlook for the growth of the global tissue and hygiene paper packaging is expected to be positive in the next ten years.

Tissue and Hygiene Paper Packaging: Dynamics
Owing to the perception of consumers regarding the health and safety of products, the tissue and hygiene paper packaging market is experiencing continuous growth globally in terms of revenues and sales. An international perspective has shown that the rising awareness among the developing countries about health and hygiene products continue to fuel the growth of the global tissue and hygiene paper packaging market. Toilet paper is the largest-selling tissue and hygiene paper packaging segment among all the other segments of the market. As of now, there are no good substitutes for these products, which is fuelling the growth of the tissue and hygiene paper packaging market. Advancements in manufacturing technology, which promotes more efficient usage of tissue and hygiene paper, improvements in the design of products, packaging and the way they are dispensed, are also among key drivers of global tissue and hygiene paper packaging market. These innovations allow tissue and hygiene paper manufacturers to keep up with the growing consumer demand, enhance product quality and types of packaging. Moreover, increase in competition among the key vendors can be considered as a potential threat to global tissue and hygiene paper packaging market in the forecast period. Manufacturers and retailers need to build committed strategies and carefully consider consumer preferences to expand tissue and hygiene paper packaging market globally.

Tissue and Hygiene Paper Packaging: Segmentation
Globally, the tissue and hygiene paper packaging market is segmented into:

On the basis of application, the tissue and hygiene paper packaging market is segmented into:

Toilet Paper
Dry Toilet Paper
Wet Toilet paper
Tissue Paper
Paper tissues (made from pulp)
Facial tissues
Wet wipes
Household Paper
Paper towels
Kitchen rolls
Table napkins
Feminine Hygiene
Sanitary pads
Tampons
Baby Diapers
Incontinence

On the basis of packaging raw material, the tissue and hygiene paper packaging market is segmented into:
PE
PET
PP

On the basis of packaging types, the Tissue and Hygiene paper packaging market is segmented into:
Kitchen Roll Packaging
Toilet Roll Packaging
Fold Tissue Packaging

On the basis of region, the tissue and hygiene paper packaging is segmented into:
North America
Latin America
Western Europe
Eastern Europe
Asia Pacific excluding Japan
Middle East and Africa
Japan

The demand for tissue and hygiene paper packaging is expected to be high in APEJ and Latin America. At present, the contribution of these regions in the global tissue and hygiene paper packaging market is high. China is expected to spearhead the tissue and hygiene paper packaging market in the APEJ region. The tissue and hygiene paper packaging market is stagnant in regions such as Western Europe and North America due to heavy competition between packaging vendors, however, it is expected to exhibit minor growth during the forecast period.

Tissue and Hygiene Paper Packaging: Key Players
Some of the key players operating in the global tissue and hygiene paper packaging market are:
Amerplast
Optima Packaging Group GmbH
Davpack
Valley Tissue Packaging
TMC, Inc.
Polipaks SIA
Packages Limited

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