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Moore Partners with InfoUSA.com to Offer On-line Dairect Marketing Campaigns

Press release from the issuing company

BANNOCKBURN, IL - - Moore Response Marketing Services (MRMS), the full-service direct marketing division of Moore Corporation Limited (TSE, NYSE: MCL), and infoUSA.com, a leading provider of on-line business and consumer databases, and majority-owned subsidiary of infoUSA, Inc. (NASDAQ:IUSA), announced a relationship today that enables corporations to create high-quality, on-line direct marketing campaigns in minutes, using customized intranet portals. The relationship will allow customers to generate mailing lists in real-time using infoUSA.com's database of more 250 million consumers and select pre-formatted direct mail templates designed and created by MRMS. Corporations can use the on-line service to reach current and potential customers more effectively using personalized, one-to-one communications. Specifically, this solution allows customers to generate mailing lists in real-time by selecting pre-formatted direct mail templates. The result is consistent, one-to-one direct mail campaigns targeted to the customer's specific audience. The direct mail pieces then are produced and mailed within minutes. "We've created a powerful on-line marketing tool by combining Moore's direct marketing expertise with our real-time database of nearly 12 million businesses and 256 million consumers," said infoUSA.com President and CEO Bill Chasse. "Together we are positioned to offer one-to-one marketing solutions that continue to enhance the value and convenience of corporate direct marketing programs." Customers Benefit From Power of One-to-One Communications The intranet portals are designed to support corporations with networks of agents, brokers, franchises and sales personnel. Using pre-formatted templates and variable information, customers can ensure that quality and corporate identity standards are being met while they communicate on a personal level with their audiences. "Using this technology, businesses have the power of one-to-one communications without having to manage multiple suppliers for lists, creative development, printing and mailing services," said Gordon Grote, vice president of sales for Moore Response Marketing Services. "Companies also will benefit from communicating a consistent image, as the portals allow brokers, sales personnel and other employees responsible for marketing to simply access the portal and create materials that are pre-approved and automatically distributed." Using the service, corporations also can develop a virtual library of approved communications materials, ensuring consistency and quality across the enterprise while simultaneously saving time and money. Moore Expands On-line Offerings The relationship with infoUSA.com complements relationships Moore has formed with Internet-based, business-to-business service providers, including Noosh Inc., a communication and collaboration service targeting the print industry; and Impresse, a provider of business-to-business e-commerce solutions for the creation and procurement of commercially printed materials. "These alliances reinforce Moore's ongoing commitment to deliver the widest range of business communications solutions to our customers," said Jim Currie, senior vice president of business development. "Moore continues to focus on new, technology-based solutions while forming alliances with industry leaders that will allow companies to capitalize on digital and Internet-based services." The relationship also is one aspect of MessageMasterSM, an MRMS initiative announced earlier this year that provides customers with access to direct mail campaigns that can be executed on line from concept to completion. About Moore Moore Response Marketing Services provides a variety of direct marketing services, including strategy development, customer analysis, database development, testing strategy, creative development, print production, results analysis and a full range of list processing services designed to maximize its customers' return on investment. Moore Response Marketing Services has extensive experience serving customers within the retail, financial services, insurance, not-for-profit and publishing industries. Moore Corporation Limited (TSE, NYSE: MCL) provides data capture, information design, marketing services, digital communications and print solutions that enable customers to improve their business processes and increase revenue. Sales in 1999 were more than U.S.$2.4 billion. The Moore Internet address is www.moore.com. About infoUSA.com Rated by Forbes Magazine ("Best of the Web", Summer 2000) as one of "the Web's most useful and interesting sites," infoUSA.com (www.infousa.com) provides comprehensive and accurate directory information on nearly 12 million businesses and more than 157 million individuals in the U.S. The company maintains exclusive Internet distribution rights to the yellow and white pages directory databases compiled from multiple sources and updated to ensure accurate and comprehensive coverage. infoUSA.com uses this data to create a broad range of products and services, including directory services and content for Internet-based software providers. infoUSA.com has created an on-line destination (www.infousa.com), providing customizable sales leads, business and consumer information and database marketing solutions that enable small to medium size businesses, sales professionals and entrepreneurs to compete more effectively. This database contains information on 256 million consumers and nearly 12 million businesses. More than 1500 Internet destination sites, as well as wireless carriers, device manufacturers and content aggregators, utilize infoUSA.com data.