Provides digitally printed shrink sleeves for HP SmartStream D4D worldwide launch

Label Impressions, an award-winning Southern California-based converter, has chosen the HP Indigo WS6800 Digital Press to launch digital printing services, delivering innovative and cost-effective solutions to its customers for digitally printed labels, shrink sleeves and flexible packaging.

The HP Indigo press at Label Impressions is already running a range of applications, including printing the shrink sleeves for HP’s Adobe MAX worldwide launch of HP SmartStream Designer for Designers (D4D). The software was used to create stunning individualized Yarza Twins designs for Smirnoff.

“The added capabilities of HP Indigo including one-of-a-kind prints with HP SmartStream Mosaic are making it possible to do big exciting campaigns,” said Jeff Salisbury, CEO, Label Impressions.

HP SmartStream Designer for Designers (D4D), a new plug-in for Adobe Illustrator® CC2019, is a suite of “light” design solutions that enables designers to easily create an unlimited number of variations on any design.

First digital press for Label Impressions
An established flexo provider in business for 30 years, Label Impressions selected the HP Indigo WS6800 as its first digital printing press for its ability to match the converter’s high print quality, after comparing Indigo with inkjet during an extensive vetting of the available digital technologies on the market, Salisbury said. “Only HP Indigo has the print quality that matched our high-quality flexo standard and can be interchangeable for customer runs,” he said.

Label Impressions sharp print quality has earned World Label Awards in both 2016 and 2017.

As a leader in cosmetic and personal care packaging, color consistency is a critical company value for Label Impressions, where tight color standards are maintained in production. “Our clients are very particular about color. The WS6800 inline spectrophotometer for color consistency on press was the deciding factor for us since it allowed us to maintain our stringent color standards and commitment to our clients,” Salisbury added.

Label Impressions clientele is more than half personal care, in addition to food and beverage, and pharma. The Indigo press is running a large volume of shrinks, flexible films for small sachets and sample pouches for customers who want to do short runs or to get samples to a trade show, in as few as 1000 to 5000 pieces.

Additionally, the converter is getting great results running high-end wine label stocks including its own FiberStone® stone paper.

The HP Indigo acquisition was also in line with the sustainability program at Label Impressions, a carbon-neutral facility since 2007, delivering big savings on waste with the first image a sellable print.

Salisbury said he had already sold off one flexo press since launching the HP Indigo digital printing.