Label Printing, wide format, speciality print and visual communications will be the primary focus for OKI Europe (Hall 12, stand F39/G32) at the expo in Milan

Egham, Surrey – OKI Europe Ltd will unveil its latest revenue boosting innovations at VISCOM Italia taking place in Milan, 18-20 October 2018. Businesses from across the graphic arts sector from retailers to sign makers and beyond, can experience OKI’s pioneering technology first-hand, from digital LED innovations to large format inkjet devices.

OKI Europe will showcase a versatile range of award-winning products for indoor and outdoor applications, from the smallest labels and price tags to interior and exterior banners, wallpaper, car wrapping, and expansive, highly durable billboards.

The event will also mark the official launch of OKI’s Pro Series Label Printers - yet another pioneering market-changer. The OKI Pro Series 1040 and 1050 Label Printers offer on-demand label printing on a wider range of label media. Whether it’s outdoor use labels, freezer and cold-storage labels, or food, beverages and household goods, these innovative printers can deliver them all, while helping businesses to drive more revenue.

Live in action on the OKI Europe stand (Hall 12, Stand F39/G32), these latest innovations in label printing will enable the quick, easy and cost-effective creation of labels with impact in 4 or 5 colours. OKI’s team will also be on hand to demonstrate how minimal training is required to achieve truly eye-catching results which will bring greater attention to products.

An exciting range of Speciality Printers and applications from OKI’s ever-expanding revenue-boosting product portfolio will also be on display at this year’s event. Attendees will have the opportunity to experience OKI’s recently launched Pro9000 Series Envelope Print System for colour on colour envelope printing, alongside OKI’s unique award winning 5 colour, neon colour and white toner printers

OKI’s renowned range of ColorPainter large format printers including the award winning ColorPainter E-64s will be live in action during the event and visitors will discover how a wider audience can now access large format printing capabilities from a compact device. Another award-winning ColorPainter M-64s provides high-quality and unmatched graphic output at unrivalled speeds for both indoor and outdoor use.

Achieving performance levels only traditionally reached through the procurement of expensive production equipment, these solutions provide speed and affordability gains for businesses. Unmatched creative and commercial potential can be unlocked in businesses that have traditionally been unable to benefit from using such equipment.

OKI will also be placing its disruptive and award-winning retailer-focused solutions in the spotlight and attendees can experience an exciting variety of these devices. OKI’s compact and powerful devices open up diverse possibilities for retailers, enabling the quick and affordable in store creation of banners, posters and flyers, pre-cut media signage, clothing tags, coupons and beyond.

OKI’s Retail Solutions allow retailers to create high impact visual communications on a range of different textures and materials in-store, on demand, in high quality colour to generate stronger customer engagement to help increase basket value.

“We are very excited to launch the latest developments in our forward-thinking product portfolio,” says Pamela Ghosal, General Manager, Marketing Communications EMEA. “VISCOM Italia represents the perfect opportunity for OKI to showcase these latest additions to our continually evolving portfolio of revenue generating solutions. We look forward to speaking with delegates from all corners of the print and retail industry about the ways in which OKI’s products and solutions challenge and will continue to challenge the way businesses can use print to generate sales.”

VISCOM Italia takes place at Fiera Milano, 18-20 October 2018.

For more information visit www.okieurope.com/events.