Salt Lake City, Utah – SA International (SAi), the leading provider of software solutions for the signmaking, digital printing and CNC machining industries, has announced the promotion of Michelle Johnson to Director of Worldwide Marketing.

Johnson, who previously held the role of Marketing Manager at the company, will lead the development and continued expansion of the SAi brand and proposition. This will see her head up the implementation of global communication campaigns as well as strengthen SAi’s relationship with its partners and the media via digital marketing.

In parallel to Johnson’s appointment, Kathy Nguyen is named Marketing Manager, while Annette Plummer moves to a newly-created role driving value-added opportunities for the company’s market-acclaimed Flexi solution. In addition, Marina Musatova joins SAi’s European office as International Marketing Coordinator.

Commenting, Mark Blundell, CEO at SAi, says, “These appointments underscore the importance that we place on building a team with the right blend of expertise and abilities to ensure our marketing efforts continue to go from strength to strength.

“We congratulate Michelle on a well-earned promotion while welcoming both Kathy and Marina to SAi,” he concludes.