Miami, FL - Ottawa, ON Hetairia Communications Ltd., a multi-lingual aggregator and republisher of transactional content, today announced the availability of its FastCamel on-line market place solution for the magazine publishing industry. FastCamel gives magazines the ability to custom-publish transactional content, such as classified, trade and auction listings to its subscribers both electronically and in print. "FastCamel demonstrates a major shift that is coming in the market. The continuous growth in all media categories from TV, radio and print media to the Internet is causing a major 'sensory overload'" says Serge Jonnaert, President of Hetairia, "People are looking for the ability to pre-screen and personalize the massive amounts of information they are subjected to, regardless of whether it is editorial or commercial content. Using the Scitex Business Color PressÅ, FastCamel is able to deliver personalized selections of classified, trade and auction listings, nicely printed and mailed with a subscriber's magazine". FastCamel users will benefit from uniquely branded magazine portals giving them access to various classified, trade listing, auction, and request for proposal (RFP) services that match the editorial content of the magazine. FastCamel has made it possible for industry and consumer magazines to enter the highly lucrative B2B (Business-to-Business) and P2P (Person-to-Person) marketplaces. FastCamel hosts the exchange engine that transparently integrates with a publisher's website. Magazines also get a toll-free number to take listing placements directly over the phone. It provides the highest level of efficiency for readers and advertisers, leverages existing magazine brands to rapidly penetrate industry market segments and enables publishers with portals that will generate real revenue. "Delivering our VersaMark printing technology to forward-reaching users like FastCamel is exciting for us," said Gary Smith, vice president of Marketing for Scitex Digital Printing. "We are always committed to developing products and solutions that fulfill our users requirements, and the applications and creative output achieved with our printing technology deliver solid business results. We believe that this partnership can cost-effectively leverage a magazine's narrow editorial focus with a broad print reach, using the Internet and the Scitex VersaMark Business Color Press as enabling technologies." "We found the Scitex Business Color Press to be the only solution in the market that met the cost and throughput requirements to make high volume custom publishing of transactional content viable," Serge Jonnaert added. Hetairia Communications Ltd.'s mission is to become the largest multi-lingual aggregator and republisher of transactional content for the magazine publishing industry. It has researched and developed a unique strategy that allows the rapid deployment of on-line markets and trade exchanges, specifically designed for industry and trade as well as consumer magazines, enabling them to unlock the hidden value of their unique relationships with readers. Hetairia Communications Ltd. is headquartered in Irving, TX with offices in Agoura Hills, CA and Ottawa, ON. For more information, please visit our web site at www.fastcamel.com