SALT LAKE CITY-- -Twelve Horses the first business-to-business service company to combine the speed of electronic messaging with the power of traditional print services, today announced the addition of Web Self Service automated literature distribution to its MessageMaker offering. MessageMaker is an e-messaging platform that allows companies to deploy literature in the format most relevant to its audiences - electronic messaging, traditional printing, or both. Using Web Self Service, businesses respond to Web site visitors' requests for documents such as sales brochures and data sheets by automatically delivering the literature via personalized and branded e-messages. Additionally, Web Self Service allows companies to convert each Web inquiry into a customized electronic or traditional print literature packet. As a value-add, Web Self Service enables companies to gather useful information, such as areas of interest and opt-in e-mail addresses, to assist the company in providing its customers with information specific to their needs. This new feature fortifies Twelve Horses' objective to provide companies with a messaging tool to improve customer communications efforts, build strong customer relationships and execute a focused strategy for timely and personalized customer outreach. Among its current clients are companies such as Arthur Andersen, PricewaterhouseCoopers, Security Benefit, American Century, DuPont, and First Star Bank. The addition of Web Self Service to Twelve Horses MessageMaker provides companies with a cohesive long-term communications strategy spanning reactive and proactive efforts through multiple communications channels. MessageMaker's Web Self Service automated literature distribution capability empowers businesses' Web sites to provide customers with personalized information on demand without human interaction. The requested literature is pulled from the company's own Virtual Literature RackÅ or business literature digital storehouse, and is then sent to the customer. Web Self Service is seamlessly integrated into Twelve Horses MessageMaker. "Web Self Service has elevated the MessageMaker product to a new level as a powerful communications alternative. Companies now have a communications tool that facilitates company and customer interaction via its Web site," said David Malone, CEO, Twelve Horses. "By adding this extension, we can now offer companies a messaging tool that benefits both the company and its customers by providing an effective and economical platform for exchanging information." Twelve Horses is a communications company that provides businesses with innovative messaging solutions that help build and strengthen customer relationships through strategic literature-distribution processes. Through Web-based applications, businesses are empowered to create and deliver personalized electronic messages, along with digital versions of customer-requested literature. Twelve Horses offers businesses an efficient platform for improving customer communications efforts. Twelve Horses' global headquarters are in Dublin, Ireland, with North American operations in Salt Lake City, Utah. Twelve Horses' executives developed their expertise in the early years of the Internet as R&D team members of one of Europe's largest digital printing groups. They moved on to develop print-on-demand solutions for IBM and personalized messaging systems for SmithKline Beecham, Ogilvy One and other Fortune 1000 companies. Twelve Horses' breakthrough development is the creation of its flagship product, MessageMaker. MessageMaker is a strategic communications solution that helps companies organize and efficiently distribute company literature to its customers. The permission-based messaging tool enables companies to deploy literature in the form most relevant to customers' needs - electronic messaging, traditional print, or both. Unparalleled in its industry, MessageMaker reliably improves company communications efforts while maintaining control of runaway printing costs. MessageMaker provides companies with an innovative and efficient messaging platform, changing the methodology of traditional customer-communications strategies.