Newcastle Upon Tyne – Taopix, the world’s leading provider of photo commerce and photo personalisation software continues its run of innovation in 2018 with the latest release aimed at vastly improving the mobile user experience.

Taopix is on a mission in 2018 to deliver significant innovation in the photo commerce and photo personalisation sector. In the 4th new release of the year Taopix has turned its attention to improving the mobile user experience.

“Earlier in the year we launched Easy Editor for our online user experience. The response from our customers was very positive and this encouraged us to do the same with our mobile UX.” explains James Gray, CEO and Founder of Taopix. “We are the only vendor that provides our platform across all devices, large screens to small, offline and online, and continually improving our mobile UX is paramount given the growing number of people preferring to create their personalised photo products on phones and surfaces.” continues Gray.

Supporting customers in driving acquisition and conversion is the number 1 priority at Taopix. Giving the consumer the choice to sit at home on their PC, online or offline, or create beautiful personalisation projects on the device in their pocket helps Taopix customers maximise market opportunity from the ever growing photo personalisation market.

“There are many ways to look at Conversion Rate Optimisation (CRO) if you’re building a business on the Internet. Our focus at Taopix is to build in optimum CRO right at the heart of the user experience.” says Steffen Haaga, Commercial Director at Taopix. “Building speed and ease of use in to our mobile experience is a logical step in our on-going commitment to making our customers as successful as they can be.” adds Haaga.

Taopix has brought a significant amount of innovation to the photo personalisation industry in 2018 and it’s not over yet. With Photokina just a few weeks away some of Taopix’ biggest announcements are yet to be made.

“We’ve been very focussed this year on delivering innovation that will make a significant difference in our customer’s ability to compete in an increasingly competitive market and we’ve still got some major announcements ahead of us that we believe are ground-breaking in the photo personalisation space.” explains Nigel Lee, Executive Chairman at Taopix. “Our new mobile experience is fantastic and we can’t rule out that this will evolve in to native or hybrid apps when combined with other areas of innovation that we’ve still got up our sleeve for 2018.” continues Lee. “We are in constant dialogue with our customers in understanding how to better serve them with technology and some of our other major initiatives are about to be announced in the run up to Photokina 2018. If you want to find out exactly what that means, come and meet us at Photokina.” concludes Lee.

Also included in the latest release from Taopix are significant improvements to marketing tools in and around converting dormant projects. Moving the needle just a little on improving CRO can result in significant revenue lift, as anyone doing business online will understand.

As ever, the latest release of Taopix also includes technology improvements for security and performance.

To find our more about Taopix market leading software, get in touch: https://taopix.com/get-in-touch. 

Or visit us at Hall 5.1, Aisle: A, Stand No. 020 @Photokina 2018 in Cologne.