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WhatTheyThink

New TrendWatch Study Shows Tough Time for Dot Coms

Press release from the issuing company

HARRISVILLE, RI -- The second annual TrendWatch "Printers & the Internet" report was released today. In this special report, TrendWatch presents its perspective of how the print industry is and is not using the Internet. The new Printers & the Internet 2001 report also details the dynamic changes to the dot-com market category in the printing industry. TrendWatch presents its controversial perspective on why there has been so much upheaval in the print industry dot-coms. TrendWatch tells readers what's changing, how industry restructuring will affect them, and explains why, with discussions about what printers and dot-coms should do about it. This all-new report for 2001 presents the second year of the TrendWatch baseline of how printers use the Internet -- initiated by TrendWatch last year. Again, Graph Expo 2000 saw the number of dot-com companies involved in the printing industry triple! The Printers & the Internet 2001 report contains detailed industry trend and demographic information with expert analysis by the TrendWatch Partners and Editors. The cost for the TrendWatch Printers & the Internet 2001 report is $1250 and can be purchased with major credit cards and downloaded from the TrendWatch eStore. Special pricing is available in the TrendWatch eStore when purchased with the TrendWatch Forecast 2001 report. "Currently, the print industry dot-coms are undergoing the shakeout we predicted last year. Companies are trying to figure out how to repackage and better target their message," says Dr. Joe Webb, TrendWatch Partner. "They are finally figuring out that it's tough to sell to printers this way and are coming up with innovative alliances to boost sales. Watch for significant consolidation, alliances, and partnerships in the dot-com category in 2001." When asked why print industry dot-coms having such a hard time, TrendWatch Partner, Jim Whittington says, "In addition to the more general business issues faced by dot-coms today, print industry dot-coms are trying to address the sticker shock of the 2% - 3% fee many of them charge. This carries the perception of a huge chunk of money to shop owners where many average 6% profit on sales." "Printers are very bottom-line oriented," adds Dr.Webb. "When they hear companies talk about 'value of transactions processed' and 'burn rates' rather than 'sales or profits,' they know to be very suspicious and cautious, especially since print firms considering these services have long histories of growth and profitability, in stark contrast to the dot-coms."