Hartland, Wis. – OneTouchPoint (OTP), a leading marketing execution services provider backed by ICV Partners, today announced the appointment of Allison Dancy as chief marketing officer. Allison brings decades of experience and has a proven record of driving transformation and building high performing marketing organizations.

Allison’s appointment underscores a continued focus on re-engineering the company as a strategic marketing services provider - reducing complexity and cost, powering local brand parity and increasing speed-to-market. Allison joins OTP from the software technology space where she has held a variety of leadership roles. Most recently she served as vice president of marketing at goTransverse, a leading enterprise SaaS subscription billing startup based in Austin, Texas. During her tenure at goTransverse, Allison built a demand generation center, positioned the company as a leader in several key analyst reports, and grew pipeline and revenues significantly.

“I am thrilled to welcome Allison as CMO,” states Dave Holland, CEO of OneTouchPoint. “She brings energy, deep expertise and strategic vision to the role. Her ability to build teams and processes and execute quickly will be invaluable as we continue to extend our existing leadership position in the markets we serve via our integrated approach to value added marketing services.”