The new brand better reflects the wide range of graphics professionals and companies that make up the association’s membership.

Orlando, Fla. – The Printing Association of Florida, the sunshine state’s leading supporter of graphic art professionals and companies, has announced that they have rebranded as the Florida Graphics Alliance. The change comes after years of evolution of the organization’s members, who now provide a wide range of marketing solutions outside the print medium.

“Our members are no longer just printing. We are designing, mailing, packaging, finishing and we are wide format, apparel and flexographic printers. But, the PAF brand focused primarily on commercial printing, which did not accurately communicate who we are or allow us to grow as an organization.” Gabriel Hernández, President of the Florida Graphics Alliance.

The Florida Graphics Alliance leads the effort to promote the interests of Florida graphics professionals and companies. They provide programs, information, and services to positively impact the profitability and professional growth of it’s members, and the entire Florida Graphics Industry. And now, after the rebrand, the not-for-profit organization will continue to offer all the benefits and services it has for years, and expand their organization to non-printing professionals and companies.

The new Florida Graphics Alliance logo expands the brand beyond print by removing print specific shapes, and leaving only a contemporary “pixel” graphic, characterizing the brand as graphics focused. The organization’s new tagline, “Be Profitable. Be Connected. Be a Member.” also quickly explains its purpose, while not excluding members of the graphics industry.

Please visit FloridaGraphics.org to experience the new brand and learn more about the suite of benefits and services offered by the Florida Graphics Alliance.