• First official appointment at Print4All in Milan
• Over 20 years of sales and management experience
• Expertise in promising packaging markets

Peter Andrich (52) took over the management of KBA-Italia in Lainate near Milan with effect from May 2018. In his new position, he is responsible for sales, marketing and service for Koenig & Bauer’s web and sheetfed portfolio in the Italian market. He made his professional debut for Koenig & Bauer at the Print4All trade fair in Milan from 29 May to 1 June, where KBA-Italia had an information stand.

Peter Andrich was born in Aachen/Germany and graduated in physics from the RWTH Aachen University in 1989. His career took him to Remscheid/Germany, Kuala Lumpur/Malaysia, Berlin/Germany and, since 2000, two Swiss mechanical engineering companies in the USA. Peter Andrich has more than 20 years of sales and management experience in the packaging industry and six years in the printing industry. Most recently, he served as president and CEO of Polytype America Corp. and president of S-Qbism, a company that continued Polytype’s digital inkjet business separately.

Peter Andrich had a multilingual and multicultural childhood. Besides German, he speaks fluent English, Italian and French as well as some Chinese. In addition, he brings a broad technical, commercial and business knowledge from his management positions with him to his new role.

KBA-Italia was founded in 1995 as a subsidiary of Koenig & Bauer. The professional support of the traditionally very strong Italian market for web and sheetfed presses is in the hands of 30 employees.

One of the outstanding competencies of Koenig & Bauer's Italian sales and service subsidiary is the promising packaging market. New to the portfolio are finishing systems such as the Rapida RDC 106 rotary die cutter and die-cutting technology from KBA-Iberica. KBA-Italia made a successful start to 2018 with the sale and delivery of several large-format Rapida presses to Italian commercial, book and packaging producers.