Thirty-four individuals participate in three-day training program featuring live demonstrations and hands-on instruction.

Alexandria, Va. – Idealliance, a global thought leader in the graphic communications industry and a non-profit organization with 11 strategically located offices around the world, partnered with direct marketing leader IWCO Direct to provide G7 training at the IWCO Direct leading-edge print, media, direct mail, and marketing services facility in Chanhassen, Minn.

Led by Don Hutcheson, G7 Lead Expert Trainer, the three-day training event hosted by IWCO Direct included live demonstrations of offset, wide format, and proofing color management utilizing the G7 methodology designed to align all print technologies for visual consistency, process and quality control, and color workflow management.

As leaders in direct mail and direct marketing, as well as the print and packaging supply chain, IWCO Direct is highly involved in the global G7 community. With a team of G7 Experts on staff covering its G7 Master Qualified Facilities across the country, IWCO Direct offered three dozen trainees a first-hand opportunity to certify and implement G7, which leads to operational success through quality and process control, optimization, and efficiency to serve brands, print buyers, and the print supply chain.

“We are proud to have 34 individuals including prepress and press operators, OEM and technology suppliers, brand owners, publication and other media producers, print buyers, workflow and color specialists, and color consultants participate in this training opportunity and achieve G7 Expert and G7 Professional certification and join the global G7 community,” says Jordan Gorski, Director of Certification Programs for Idealliance.

“For more than five years, IWCO Direct has maintained G7 Master Qualification in Chanhassen,” he continues. “We are extremely grateful to partner with such a great host and have an opportunity to grow the G7 community in a facility that is so highly involved in our programs.”

G7 Experts and G7 Professionals are certified by Idealliance as proven leaders in print production and global standards to align all proof and print applications regardless of process, ink, or substrate. G7 Experts and G7 Professionals are also committed to reducing costs, speeding product to market, and improving and maintaining their clients’ brand image and print production requirements.

Idealliance is recognized by ISO as the largest certifying body in the graphic and visual communications industry. G7 Certification is the most recognized international specification for color management, and not only achieves consistent color reproduction across any print medium or substrate, but also provides a tremendous savings to an operation’s bottom line. Utilizing G7 within a print production workflow improves output consistency across multiple print services, platforms, and distribution outlets.

Ninety-nine individuals have been added to the ranks of certified G7 Experts and G7 Professionals as a result of training in the United States and Mexico during the last month. Upcoming training sessions in North America will be held at Ryerson University in Toronto, Canada, June 12-14, and at Clemson University (flexography-based training) in Clemson, S.C., August 7-9, and there are also extensive classes being held at various locations overseas. Registration information for G7 Certification programs can be found at https://services.idealliance.org/Shared_Content/Content/G7/G7Training.aspx. 

For more information about G7 and G7 training opportunities, contact Jordan Gorski at (703) 837-1096 or [email protected] or visit http://connect.idealliance.org/g7/home.