SAN FRANCISCO, John W. Rockwell has been named paperloop.com's vice president, print division. In this position, he manages a team responsible for producing paperloop's award-winning magazines, newsletters, directories and books covering the worldwide paper industry. In his previous position at paperloop, Rockwell was responsible for the company's global marketing efforts. From 1993 to 2000, he was the corporate circulation director for San Francisco-based Miller Freeman, Inc., leading a nationwide staff in managing the circulations and databases of more than 90 magazines, weekly newspapers, newsletters and subscription-based web sites. Before coming to Miller Freeman in 1993, Rockwell was marketing director for the Metals Publishing Group of Chilton Publications, as well as a circulation director at Fairchild Publications in New York.