Colleyville, Tex. – Madison Advisors—Madison Advisors senior analyst, Gina Ferrara, will be speaking at and moderating three educational sessions at Xplor International’s Xploration® 18, The Customer Communications Conference. The conference, being held April 17-19 at Rosen Plaza in Orlando, Florida, brings together end users, analysts, consultants, industry experts and vendors who share the latest best practices and trends in the customer communications industry.

Ferrara’s session topics, covering Madison Advisors latest research on color inkjet, digital transformation and customer experience are as follows

“Color Inkjet is the New BLACK” for Omnichannel and CX Strategies
Tuesday, April 17 at 4:30 p.m.
Ferrara will explore the latest trends in color inkjet technology and how they impact enterprise in-plants and print service providers with a focus on enhancing the customer experience. This session shares the benefits of color inkjet technology along with opportunities for differentiation, obtaining anticipated ROI, and adding value to clients and business lines. The implementation of color inkjet with best practices and guidance including document design, workflow and enterprise-wide strategy considerations will be covered as well.

Digital Transformation: Strategy Before Technology
Wednesday, April 18 at 2:30 p.m.
Customer experience (CX) is the new battleground, driven by digital transformation. However, digital transformation starts at the top with strong leaders, willing to create a strategy for seamless, connected and contextual digital engagements long before looking at the technologies needed to deliver. Ferrara will provide the practical steps needed to create a strategy that ultimately leads to better (CX) which is rapidly becoming the new frontier in which businesses compete.

PANEL – Customer Experience: Is the Perfect Customer Experience Out of Reach?
Wednesday, April 18 at 3:30 p.m.
Ferrara will also moderate a panel discussion featuring Emilee Christianson of Trekk, Scott Draeger of Quadient, Scott Mulkey of Quantre Solutions and Kathy Uhl of NEPS, Inc. It is slated to be an informative discussion that will take a deep dive into creating the perfect customer experience.

For more information about Xploration 18 or to register, click here.