Thursday, April 19, 2018, 2:00 p.m. Eastern (11:00 a.m. Pacific)

In PaperSpecs’ upcoming free webinar sponsored by Sappi North America, a master designer will have you re-thinking what you know about paper -- and life.

Palo Alto, Calif. – Have you ever wondered if a chameleon really changes colors to match its surroundings or whether we really only use 10 percent of our brains? Are you ready to rethink what you know about life – and paper?

One of the most effective ways for designers to communicate good ideas is to pick the perfect paper for the project. But there are a number of myths about paper that can get in a designer’s way.

In this upcoming webinar, AIGA medalist Kit Hinrichs, who has more than four decades of experience working on award winning designs using a multitude of papers, will dispel those myths, and shed light on some other fascinating urban legends that abound.

“There are so many myths that can get in our way,” says Sabine Lenz, founder of PaperSpecs.com. “With his breadth of experience, Kit Hinrichs dispels some of the common misconceptions about paper that can hold designers back while sharing the surprising truth about some fun urban legends along the way.”

Not only will you come away with the knowledge to confidently choose the right paper to thrill your audience and stay within budget, but this webinar will challenge some of your long-held beliefs about life.

Fact or Fiction: Paper Myths and Other Urban Legends
Thursday, April 19, 2018
2:00 p.m. Eastern (11:00 a.m. Pacific)
Registration Link: www.paperspecs.com/paperspecs-webinar-signup/ 

Guest Speakers
While it can be tempting to jump on the latest trends, designers must consider such factors as what paper is best for the client, what will make the biggest impact on the audience and how to keep the project from going over budget. Kit Hinrichs will dispel some common myths about paper and give you the guidance to choose the paper that will meet all of your design goals. In this informative webinar, you will:

• Discover the impact that colors, size, and paper have on overall messaging.
• Learn how to choose between coated and uncoated papers to get the results you want.
• Come away with a proven method for choosing the right paper no matter how small your budget.
• Get tips on determining what paper choice will impress the pickiest of clients.
• Learn the truth about some of the most fascinating and widely-believed urban legends.

Added Bonus Gifts
Everyone in North America who signs up for the webinar will receive a copy of True or False, a guide that challenges preconceived notions about paper and other urban legends that you probably thought were true, courtesy of Sappi North America. A lucky 100 live attendees will also receive a free typography calendar designed by Kit Hinrichs on McCoy Matte paper.

PaperSpecs webinars are developed to include inspiring real-world examples, highly useful and easily implemented tips, and cutting-edge perspectives from industry thought leaders.

Thanks to the generous support of Sappi North America, Fact or Fiction: Paper Myths and Other Urban Legends is free for attendees. Space is limited, however, so be sure to reserve your seat today for this special event at www.paperspecs.com/paperspecs-webinar-signup/.