Swavesey, UK – The next paradigm in wallpaper design and production will be on display at the inaugural Pure Digital show at the RAI Centre in Amsterdam from 17-19 April.
Experts from IIJ will have a core part of its machine on display, as well as a full range of samples on various standard wallpaper media. Its stand, 117 in Hall 12, will feature a mural wall image to show the extraordinary capability of this new technology.

Showgoers will be updated on IIJ’s development of a full speed industrial wallpaper-production capability using digital technology developed in collaboration with partner Konica Minolta. The solution competes with conventional printing methods on productivity, print width, speed, ink performance and cost-per roll.

An example of a mural-wall image printed non-stop with no gaps will be part of the IIJ stand backdrop. Prints coming off its system are not restrained on image length and involve a wide range of typical wallpaper media, including paper, PVC and non-woven (coated and un-coated) – all printed at high speed. See the IIJ video on digital wallpaper production here.
John Corrall, Founder and Managing Director of IIJ, said:

“Pure Digital in Amsterdam will be an important opportunity to show our progress. Our system is not just for low-volume mural applications, but we believe it makes digital print accessible and economic in high-volume mass production wallpaper production.

“When replacing older technology the performance and cost are always key, but after that what defines how well the new technology is accepted is what you can do with it – what new abilities does it have and what opportunities does this give the user. We see Pure Digital as a way for us to contact wallpaper designers and other creatives and let them see what this can do for them. We hope to spark a real revolution in the décor market.”

UK-based Industrial Inkjet Ltd, the world leader for bespoke systems for industrial inkjet printing, is the official sales and technical support centre for Konica Minolta inkjet printheads outside of Asia. “We see this market as at a tipping point now,” said Mr Corrall. “With the right solution digital has the potential to dramatically change what wallpaper is.”