These days print buyers expect more from their printers; they need advice, encouragement; they want tips and information about printing, production, ideas on how to save money and how to print smarter. Via, a fully integrated line of writing, text and cover papers for everyday business communications that costs 25% less than other uncoated brands, also aims to please. Via helps printers provide their customers with useful information about paper, printing and production by offering free "six packs"- six copies each of the Via swatchbook, Via Basics: Estimating and Via Basics: Binding reference guides for printers to share with their customers. Via Basics Via introduced the Via Basics series, a reference library that provides useful information and ideas that help designers, production managers and printers do their jobs easily, efficiently and effortlessly. Two valuable reference books that offer in-depth information on estimating and binding are now available, and free to printers. Via Basics: Estimating is the first tool of its kind that covered the print production estimating process from start to finish. It includes real-life budgeting and estimating issues with tips and answers from leading printers and designers. Via Basics: Binding is a comprehensive, easy-to-use reference tool that includes what industry experts say is the most important information to know about binding. It also shows graphic design professionals and production managers the most common binding processes and the advantages and limitations of each and provides them with enough production savvy to help get the job done right - the first time. Via kudos The Via Basics series has received dozens of accolades from the print and design community. "Via Basics: Estimating included a lot of real-life budgeting and estimating issues with tips and answers from leading printers and designers," said Steve Woods of Woods Lithographics in Phoenix. "The information in that book is priceless." Werner Rebsamen, Professor at Rochester Institute of Technology, comments on Via Basics: Binding. "There is a saying among graphic arts people: a designer's delight is a binder's nightmare! The new Via Basics: Binding book is going to eliminate most of the problems we have when planning for binding." Printer sales reps may request a sample Via swatchbook, Via Basics: Binding, Via Basics: Estimating for themselves or six packs of these items to share with their customers. They're free. Call 877-791-6PACK x1118 or visit http://www.IPCommercialPrinting.com/ViaEst/Six to order