San Mateo, Ca, And Cambridge, Ma -- Collabria, Inc., the most widely used print e-commerce solution, and Pageflex, Inc., the leading developer of Web-based marketing-on-demand software, today announced that Collabria has licensed Pageflex Mpower(tm), for use in the Collabria PrintCommerce(tm) service. Pageflex Mpower enables PrintCommerce users to create and produce highly customized, sophisticated marketing documents from a Web-browser for one-to-one marketing communications delivered in print or PDF. "Mpower provides unique tools to automatically personalize marketing materials," said Robert Hu, Collabria co-founder and Vice President of Strategic Marketing. "Partnering with Pageflex(tm) enables Collabria to offer a 'best-of-breed' variable data application to our growing community of PrintCommerce users." Collabria's comprehensive solution, PrintCommerce, provides an e-commerce platform for addressing the complex challenges faced by print buyers, creative service providers, and print suppliers as they interact to create, manage, and produce printed projects. The Collabria PrintCommerce system is the only system in full production today that integrates print procurement with the print manufacturing and distribution processes. In addition, PrintCommerce provides collaboration, cross-communication, and highly automated tracking, reporting, and logistics functions to allow buyers and sellers to efficiently manage print costs. The Collabria PrintCommerce system includes: On-line project management and collaboration; -- Customizable catalogs; -- Procurement management; -- Production management; -- Automated fulfillment and inventory tracking; -- Billing and reporting; -- Archiving. Pageflex Mpower uses customer data entered in a Web-browser to select personalized text and graphics for assembly in flexible design templates that automatically generate marketing collateral like brochures and data sheets on demand. By integrating Mpower into its product mix, Collabria can offer intuitive, tailored print services for meeting clients' one-to-one marketing needs. The result is a complete end-to-end, Internet-based solution for producing sophisticated variable content documents on-the-fly. "Pageflex Mpower provides a complete, robust variable data solution for Web-to-print providers who need to add one-to-one marketing document creation services to their offering," said Charles Ying, CEO of Pageflex. "We are excited to be working with an industry leader like Collabria." Collabria's PrintCommerce is available as a hosted application service through privately branded Web sites created to allow print buyers, creative agencies, and print suppliers to conduct business on line. The service can be accessed 24 hours a day through standard browsers without the need to install additional hardware or software.