Chicago, Ill. – GPA, the market leader in substrate solutions for digital, offset, and wide format printing, announces their plans for GlobalShop 2018, taking place from March 27-29 in Chicago, Ill. GPA’s experts will showcase techniques for using substrates to help brands and campaigns thrive at their booth, #2038.

With stunning samples on display, GPA aims to inspire showgoers with new ideas for creating powerful messages that drive sales, product awareness, and mindshare. This year, the products making their debut include:

• GPA Metalized Styrene – with the appearance of metal at a fraction of the weight and cost, GPA Metalized Styrene is perfect for creating high-end signage and point-of-purchase displays.
• AlumiGraphics® GLOW – glow-in-the-dark aluminum foil media that offers striking luminescence and a slip-resistant surface for floor graphics that command attention even in pitch-black conditions.
• Ultra Digital® Gold and Silver Rigid Vinyl – substrates with an opulent metallic luster that add an air of indulgence to point-of-purchase signage, packaging, and loyalty and gift cards.
• Folex® Platinum and Gold Pressure Sensitive Polyester –substrates with aprecious metal shimmer that allows luxury brands to convey their value through premium product labels and retail displays.

These items are only a few of the unique substrates that can be used to build brand awareness on windows, walls, floors, and more. Whatever attendees’ promotional needs are – whether high end or economical, short-term or permanent – GPA has solutions to advance the retail marketing community.