THATCHAM, UK -- net-linx Publishing Solutions makes its European debut at IFRA Expo in October (RAI Centre, Amsertdam, Stand 11.110). Formed in June following the acquisition of CText Inc and System Integrators Inc (Sii) by net-linx AG, net-linx Publishing Solutions is poised to become the industry's largest publishing systems supplier of powerful Editorial, Advertising, and Internet solutions. Underlining its total commitment to providing expert newspaper publishing technology, net-linx Publishing Solutions combines net-linx AG's publishing and web expertise, with CText's and Sii's skills in newspaper publishing software to provide a comprehensive portfolio of sophisticated publishing tools for interactive and paper-based web-sites and publications. net-linx Publishing Solutions' technology and expertise is focused on providing powerful enterprise-wide solutions which not only integrate existing workflows and procedures, but also allows publishers to develop a range of new customer services. At IFRA Expo, net-linx Publishing Solutions will launch powerful Internet publishing software and highlight the latest versions of its Insiight(r) Editorial ,and AdVision(r) systems: -- Internet... Getting content "over the wall" from print to web has been a tremendous challenge to newspapers. Most newspapers have coped by using a patchwork quilt of scripts, scheduled events, and manual procedures. These techniques, while functional, are prone to errors and failure, unacceptable to professional publishers. Until now there have been few alternatives, but at IFRA Expo net-linx Publishing Solutions will launch a range of innovative web tools for the newspaper industry. net-linx will demonstrate how its software solutions allow newspapers to build highly flexible and functional portals that combine content, community, and commerce. -- Editorial... net-linx exhibits its powerful Insiight Editorial system at IFRA. This powerful editorial content and workflow management system provides pagination via Adobe InDesign and QuarkXPress and instant on-line publishing if required. Through the seamless integration of applications, Insiight Editorial gives access to content, assets and resources from a single desktop. Planning features include assignments, story management and production tracking. -- Advertising... In today's fast-moving communications industry where advertising can be re-purposed across multiple media, net-linx Publishing Solutions recognizes that it is critical to deliver centrally managed production solutions to newspapers which automate most procedures to improve efficiency, reduce cost and increase revenue with maximum flexibility. Making a European debut is AdVision, a range of sophisticated applications to maximize sales opportunities and provide superior customer service. Much focus will be given to allowing customers to take advantage of Internet capabilities (adcommerce) for the placing, pricing and scheduling of ads for Web and printed products. Complimentary to the ad booking functions will be shown production tracking capabilities for both in-house and subscribed copy