Boston - With digital printing and publishing options multiplying like rabbits, businesses and organizations are often bewildered and intimidated in trying to understand which printing option will best serve their needs. Plain-English printing consultant Margie Dana is making a dent in all of the confusion by offering her free PRINT TIP OF THE WEEK every Monday by e-mail. Wishing your customers understood the basics -- like what four-color printing means, how to use PDFs effectively, why proofreading is the customer's responsibility, and what variable data printing is all about? The PRINT TIP OF THE WEEK is filling that need. For a year now, author/consultant Dana has been sending out her PRINT TIP OF THE WEEK to a growing subscriber base - for free. Always short, sometimes irreverent, her Tips often reflect on current industry trends. Dana addresses misconceptions about the printing industry in order to improve relationships between printers and their customers. For example, she's done Tips called A Printer Is Not a Mind Reader, Price Isn't Everything, Blueline Blues, and 8 Tips About Paper. Consultant/writer Margie Dana has 25 years of experience in printing management and is a Board member of PINE's Printing Institute. She regularly writes company profiles for New England Printer & Publisher as well as other trade publications. Margie can be reached at 617-730-5951.