Heidelberger Druckmaschinen AG (Heidelberg) will have an entirely new presence at CeBIT, which will be held from March 22 - 28, 2001, in Hanover. The company will have a new location (Stand 6 A2) in Hall 1 and will be exhibiting its solutions for digital printing and software applications for printing companies and printing centers in large enterprises on an area of almost 900 m2. "The printshop of the future must develop into an integrated print and media house," explains Holger Reichardt, Marketing Director at Heidelberg. "We want to use CeBIT to address not just classical target groups from the graphic arts industry, but also new customers such as IT specialists and decision makers and buyers in in-house printshops, local authorities and industrial companies. We will also be lobbying for the print media at what is the world's most important communication fair", adds Holger Reichardt. The modern printing industry is an integral part of the communications sector. With its integrated solutions and network processes, Heidelberg has based its strategy on precisely this fact. What is more, the fact that IT and print are growing ever closer together will be illustrated by means of a real business transaction which will be shown at the stand and in a presentation. Further information is available from: www.heidelberg.com