Denver, Co. – Quark Software announced today that Docurated, its newly acquired cloud sales enablement solution, is named as a Representative Vendor in Gartner’s Market Guide for Digital Content Management for Sales.*

Download Gartner’s Market Guide for Digital Content Management for Sales: http://bit.ly/2Fy5Phq 

According to the report, “Sales content management vendors are continuing to develop strong capabilities and drive product innovation through enhanced platform capabilities. Application leaders supporting sales must use this Market Guide to understand the key offerings and make sound investment decisions.” 

The report defines Digital Content Management for Sales (DCMS) as “applications [that] encompass repositories, authoring tools, collaborative environments, and interfaces for publishing, versioning and presenting content, to help salespeople (both direct and indirect) efficiently and effectively develop and close business. 

Gartner defines the high-level capabilities for DCMS as the following:

• Content Repository Management
• Content Development
• Content Delivery
• Content Usage Analytics
• Sales Process Integration

“Docurated is a highly-scalable enterprise sales enablement solution that we are able to implement quickly for global enterprise organizations,” said Alex Gorbansky, GM of the Docurated business unit at Quark. “A combination of processes driven by automation and artificial intelligence help Docurated clients increase the effectiveness and efficiency of their sales organizations – from the creation of sales-critical content through to management, delivery, and analysis.” 

*Source: Gartner, “Market Guide for Digital Content Management for Sales,” Tad Travis, Todd Berkowitz, Guneet Bharaj, Melissa A. Hilbert, 17 November 2017.

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