MIAMI BEACH, FLA. -- The recent Xplor Global Conference marked the American debut of CustomTone(tm), a patented solution from OcÈ Printing Systems USA, Inc. that easily brings the positive impact of color to important customer communication. This exclusive OcÈ program goes beyond the standard choices available in digital printing and enables custom colors to be produced for high-value documents such as statements, policies, invoices and prospectuses. Through visual consistency, CustomTone helps companies better leverage these documents as branding tools. As easy as choosing from a palette at a paint store, OcÈ CustomTone provides a fast, affordable means of adding custom color to important documents. The patented CustomTone toners let companies specify color definitions to meet their particular marketing, branding or paper output requirements. Selections may even be outside the CMYK process color gamut. From color selection to delivered toner, this exclusive program lets customers have their exact choice quickly and efficiently. In the past only a limited color palette was available to the digital printing market. Now companies can select the colors that best support their corporate image and branding strategies or customer service requirements. The importance of color in business communication has been proven in numerous studies. Text designed with color is not only more understandable, but also more memorable. The effective use of color in documents can increase the reader's ability to make decisions, boost response rates and result in fewer errors in completing forms. "The Custom Tone program promises to revolutionize digital printing and the use of color in documents," said OcÈ Product Manager Joel Bienvenu. "With this new system, our customers have a seamless, cost-effective means of adding custom color to high-value communications. With its demonstration on OcÈ's new Triplex system, customers now have duplex, highlight color print capabilities immediately available. The powerful combination of CustomTone with the PageStream Triplex digital production delivers all the advantages of color to high-volume customer communication such as statements, policies and invoices."