Glendale, Calif. – With their new Strategic Print Advisory Program, 4over is helping commercial printers generate revenue growth and expand their customer base without the stress of overhead costs. By incorporating new technology, products and services to their repertoire, printers will be able to drastically reduce labor and equipment pains on their businesses. 

Heading the program as Lead Strategic Print Relations with 40 years of experience as a print consultant is Joe Stramel. Stramel, who has split his career at companies such as MAN Roland and Komori America, has joined the 4over family bringing along a philosophy of reaching customers and driving sales through motivation, not manipulation. Stramel’s team of Print Advisory Representatives will implement this straightforward consultative approach as they outline plans and provide guidance to commercial printers in managing operation costs and keeping pace with changing technology in an evolving market. 

The program’s main objective is to determine growth strategies that don’t require taking on additional debt. They’ll work closely with printers to foster new revenue streams with products and services such as EDDM, Printer Bridge (W2P), Large Format and more, offering and implementing support and training along the way to ensure their success. In-depth consultation will also be provided in the buying and selling of equipment, print-to-broker conversions, merger and acquisition solutions, and succession planning with acquisition workouts.

4over’s Strategic Print Advisory Program is currently live and ready to assist, with experienced agents covering exclusive territories across North America.