Cohoes, N.Y. – Mohawk, family-owned paper makers since 1931, have entered into a strategic partnership with commercial printer Lawton Connect, family owned since 1900, to form Mr. Scratch Off LLC. This partnership has been formed around the introduction of an innovative new technology using HP Indigo printing to produce the first 4-color, scratch-off printed products in the world. 

Currently, printing for scratch-off products uses single- or multi-color printed images which are covered by a single-color fixed shape, applied with a flexographic press. This new capability allows both the scratch off area and the image beneath to be a multi-color print and fully variable from piece to piece; all using high resolution, HP Indigo printing.

“We have been working on this breakthrough technology with HP Indigo for almost two years and are excited to partner with a company like Lawton Connect that shares our sustained commitment to family heritage and product innovation. This capability helps redefine scratch off printing as “reveal printing,” opening new ways for designers and marketers to embrace print as experiential engagement,” said Tom O’Connor Jr., Mohawk CEO.

“The full-color scratch off reveal is a custom experience like nothing we have seen before and the applications are endless,” said Ty Koon, Vice President of Lawton Connect. “Mohawk is a true innovation leader for the print industry and we are thrilled to partner with them to bring this cutting edge scratch-off enhancement to clients.”

This capability has been tested and is ready to be unleashed for use by creatives across North America. For details on the capability go to MrScratchOff.com or call 888-593-0063.