DETROIT, May 14 -- Budco, the Highland Park-based marketing services firm announced that the company would present at the PREMEDIA 2002: Technologies for Challenging Times Conference in Chicago on Wednesday, May 15, 2002.  The conference, sponsored by the International Prepress Association, runs from May 14 - 16. The Budco featured speaker will be John Galleher, Vice President of Research & Development.  He will discuss how the database can be a very powerful marketing tool for companies hoping to build a real dialogue with their audiences. "The goal today is to foster on-going, mutually beneficial relationships with consumers, as individuals.  The marketing database and technological advances makes this possible by allowing companies to communicate using the medium the customer prefers and personalize the message to his or her very specific interests and preference," said Galleher. The International Prepress Association (IPA) is a trade association consisting of the world's leading graphic communications and graphic arts supplier companies.  The organization is devoted to helping members recognize and capitalize on technological and economic change.