Orlando, Florida, USA - Graphics of the Americas (GOA) opened registration for its 2018 show, “GOA NEXT,” in early August and the number of attendees registered has increased by almost 30% when compared to its 2017 show, “Reimagine It.” Gabriel Hernandez, President of GOA, attributes the growth in registration to “ … new strategies and investments in marketing, and partnership building with exhibitor sponsors that elevate the show’s brand and deliver more quality buyer-attendees from South America, Central America, Mexico, Caribbean and the United States.”

With four months remaining until the 2018 show, GOA projects the growth trend to continue. “We made the decision in 2017 to reevaluate everything about the production and marketing of the show.” Gabriel says. “The positive response in our registration numbers is showing that our efforts are resonating with attendees. As the year ends, we have multiple, innovative campaigns with exhibiting partners that will keep pushing our registration numbers higher. These campaigns culminate with new events and promotions on the show floor that deliver a more exciting experience that attendees are demanding. The entire GOA team has worked hard and can’t wait to see it all come together this February”