Fox To Address How To Make Your SmartLabel™ Initiative A Brand-Building Success 

CHICAGO - SGK, a division of Matthews International Corporation, and a leading global brand development, activation and deployment provider that drives brand performance, announced today that Michael Fox, director of client solutions, will present How to Successfully Implement SmartLabel™ in a webinar on October 19, 2017, 1:00 P.M. (ET).

Why SmartLabel™? Because shoppers want to know more about what’s in the products they purchase. They’re asking, where do the ingredients come from? What are they for? Were they sourced responsibly? Are they good for me and my family? It’s not just a trend — we believe the hyper-conscious consumer is here to stay.

As many as “98 percent of consumers believe it’s important to consider the ingredients in the products they buy. But 48 percent say they’re not at all informed about the product even after reading the label, and 74 percent research the product online when information on the package isn’t enough to meet their needs.” ¹

With SmartLabel™ technology, consumers can simply scan the label with their smartphone to get answers to all their product questions. Simple for the consumer… But, not so simple for the brand to implement. 

Michael Fox will offer SGK’s best practices and his own personal insights for implementing SmartLabel™ technology efficiently while delivering maximum advantage for your brand. He’ll provide expert advice for planning and executing a smooth rollout to make your SmartLabel™ initiative a brand-building success. Registrations for the October 19^th webinar will be accepted up until the 1:00 P.M. (ET) start time at http://www.brandsquare.com.

“How to implement SmartLabel™? That’s the question you need to answer now,” said Fox. “Bringing SmartLabel™ to your consumers requires both strategic and operational considerations — what do I want to accomplish with this initiative and how do I build it into my existing marketing operation most effectively and efficiently?”

“It’s a big job, but you have to tackle it if you want to join the 60,000 products — more than 80 percent of consumer purchases — that will be using SmartLabel™ in North America by 2020,” ² added Fox. “So the question isn’t ‘if,’ but ‘how’ to implement the program successfully.”

Michael brings 10+ years of experience effecting operational and organizational change as an engineer and a consultant. He has a broad-based technical background in System & Industrial Engineering, Product Life-Cycle Management, and Process Improvement methodologies.

Learn how to help your brand provide greater consumer transparency through connected packaging, register for How to Successfully Implement SmartLabel™ at http://www.brandsquare.com.