Personalized maps and GEOservices create patient-centered healthcare communications that produce results

BRAUNSCHWEIG, Germany – locr GmbH, the world’s leading provider of GEOservices and personalized maps, announces today that it will be exhibiting at SHSMD 2017, the annual conference of the Society for Healthcare Strategy and Market Development. This annual event brings together healthcare marketing, communications and strategic planning professionals for a discussion on the trends and topics that are driving healthcare marketing. At the event, locr will be highlighting geomarketing solutions that enable healthcare marketers to create patient-centered communications that produce measurable results. 

“These are uncertain times for healthcare providers, but one thing remains true: to succeed, these providers must get patients to the right location for the right care at the right time. To achieve that goal, more and more healthcare marketers are choosing geomarketing services from locr. Adding the value of location to a marketing campaign enhances patient relationships by helping to get them to the care they need,” said Randy Hardy, leader of locr’s business development for the healthcare market.

A Focus on Patients

In this changing healthcare market, healthcare providers must create marketing messages that engage, educate, and retain patients. 

locr’s range of geomarketing services supports that effort, giving healthcare marketers a way to effectively promote one of the most important benefits in healthcare marketing: the value of location. These services include:

GEOservices 

locr GEOservices lets healthcare marketers finely target their mailing lists to include only the addresses of the prospects that are closest to the locations of their clients. This saves time and money and enables the marketer to focus their message.

For example, say your client operates four clinics in a metropolitan area. You can buy one mailing list of this area. Then, using locr GEOservices, you can segment that list so that prospect addresses from one highly-targeted geographic section of the list are assigned to clinic A, addresses from another targeted segment are assigned to clinic B, and so on.

Personalized Maps 

locr’s personalized maps let marketers show the actual routes patients would take from home to the office or center of a healthcare provider. Patients can actually see the routes they would travel and the amount of time it would take to get to the healthcare services they need.

These personalized maps can be used in all patient communications, including print, email, personalized websites and newsletters.

See locr at SHSMD Connections 2017

SHSMD Connections takes place September 24–27, 2017, at the Marriott World Center in Orlando, Florida. To learn more about adding the power of location to your healthcare communications, stop by booth number 223 at the SHSMD conference. 

To schedule an appointment, contact locr at [email protected], or visit us at locr.com.