Smart software solutions for media houses and printing companies

The swedish software and consulting company MWM wants to establish itself more strongly on the German market. This is why MWM will present its solutions for media houses and printing companies at the WAN-Ifra Expo 2017 from 10 to 12 October in Berlin. Already, well-known German companies in the printing and media sector, such as Burda or TSB, are relying on MWM’s solutions. At booth D.02 in hall 21a, MWM will bring the MWM Media 365 and MWM Print 365 solutions to the newspaper experts.

MWM Media 365 – New marketing opportunities for publishers

It is no secret that the sales of classic print products are no longer reaching past successes, and media houses must therefore concentrate more on digital sales. To market new products and services, publishers need a lot of data to understand each individual customer. MWM Media 365 provides data on the Customer Journey and makes targeted customer engagement and advertising possible. It helps optimize customer service and case management and ensures that publishers have a 360-degree view of their customers. In addition, Media 365 can be used as an ERP-system for resource planning, accounting and inventory management. 

MWM Print 365 – More efficiency for printing plants

In hardly any other industry is the competition stronger than in the printing industry. Only companies that work with the highest efficiency can remain on the market. MWM Print 365 supports the companies on that. The software consists of several tracking and calculation tools, such as the CopyTrack copy counting system, the ReelTrack tool for monitoring paper consumption or the planning tool Production Planning. MWM Print 365 can be fully integrated into all common business systems platforms. One of the first companies in Germany to realize the potential of MWM Print 365 is Burda Druck GmbH, based in Offenburg. There, various modules of MWM Print 365 have been successfully used for years. The managing director of Burda Druck Heiko Engelhardt, who is able to produce almost transparently thanks to MWM solutions, is very satisfied. In addition to efficiency in production, Heiko Engelhardt praises the great reliability of the software. 

All MWM solutions are based on four principles: They can be integrated seamlessly into existing sytems such as SAP, they integrate cost control into all areas of the company, they support business development on the basis of reliable information and at the same time offer user-friendly operation. 

The systems of MWM Group are used by over 150 printing and publishing companies around the world – e.g. Bold Printing, Dagens Nyheter, Sydsvenska Dagbladet, Svenska Dagbladet, El Mundo, Helsingin Sanomat, Pressgrannar, Dallas Morning News, Columbus Dispatch. With publishing and printing group Burda (Offenburg) and TSB, MWM Group already has well-known customers in the German market.