London - Ricoh is expanding the creative choices for designers and print service providers (PSPs) with its latest Pro C7100X Color-Logic media certification.

The MDV Ultra Silver substrate 360 GSM is now certified for use with the Color-Logic process on the Ricoh Pro C7100X digital colour sheet fed press. This device is applicable for digital printing with CMYK + White onto metallic substrates (such as MDV Ultra Silver).

The Ricoh Pro C7100X combined with Color-Logic allows print service providers to achieve dynamic results. It provides brand owners, product managers, and their advertising agencies with the tools to design, preview and produce advanced print applications that allow them to stand out.

The Color-Logic solution provides a global standard for printing on metallic substrates, opening up a wide range of advanced and special printing applications. The solution is enabled via a plug-in tool for Adobe creative applications, simplifying the design, communication and production of output files for digital print applications with white ink. A range of special effects are also possible via the Color-Logic Pattern FX option which further extends the possible applications.

Erwin Busselot, Business Innovations & Solutions Director, Commercial and Industrial Printing, Ricoh Europe, says: “The Pro C7100 certification by Color-Logic for substrates such as MDV Ultra allows designers and PSPs to communicate accurately the colour of the finished metallic effect. PSPs can produce a custom swatchbook for a given substrate and their device providing a visual reference which allows creatives to design with confidence and be sure that what they see and expect to produce is achieved. They can be more imaginative and “add value” with print innovation.”

Ricoh and MDV will be showcasing the possibilities at Labelexpo, Brussels, September 25^th to 28^th in Hall 9, stand 9B36.