Preferred Direct Marketing Services purchased its first HP PageWide Web Press at PRINT 17 Chicago to expand its direct mail color printing capabilities and deliver high-quality, color direct marketing applications with increased content variability.

 The Norfolk, VA-based company chose the HP PageWide Web Press T240 HD for its ability to print on any substrate usig HP Thermal Inkjet technology, allowing use of cost-effective off-the-shelf paper.

The HP PageWide Web Press T240 HD uses High Definition Nozzle Architecture (HDNA) printing with 2400 nozzles per inch and dual drop weight to deliver benchmark inkjet quality.

“High-quality color, especially flesh tones, are incredibly important to our customers. The new HP PageWide Web Press T240 HD will enable us to deliver the value they require,” said Kristen Hollar, Director of Operations.

Preferred Direct Marketing Services, founded in 1987, is a full service printing, mailing and fulfillment house that serves customers nationally. It specializes in managing variable data for the healthcare, insurance and financial service industries. 

The new Performance HDK mode announced at PRINT 17 for the HP PageWide Web T240 HD offers improved quality in color or mono at full press speed of 500 feet per minute. As a result, more high-quality digital pages can be economically produced on inkjet for publishing, direct mail and commercial print.