Rehovot, Israel – The Landa Group has announced the appointment of Dafna Gruber as CFO of Landa Digital Printing. Dafna comes to Landa with over 20 years of a successful track record in the financial and operational management of global public hi-tech companies. Over the past two years Gruber served as CFO of Clal Industries. Prior to that, she served as CFO and head of Operations at NICE for over eight years, and as Alvarion's CFO for 11 years. Dafna holds a B.A. in Accounting and Economics from Tel Aviv University. She replaces Elan Sigal who has relocated with his family to take up a new professional role in the United States. 

Yishai Amir, CEO of Landa Digital Printing said, "We are delighted that Dafna has joined the company. These are exciting times for us, having just begun the shipping of our first machines and as we prepare to significantly expand the scope of our activity. Dafna's extensive experience in the high-tech industry, managing finance and operations at publicly traded companies, and her expertise in building global organizations will help us continue developing our company to become one of the largest global high-tech companies operating out of Israel and the leading company in the printing industry."

"I'm excited to be joining a company with a technology and business model that has such tremendous potential," said Gruber. "I look forward to helping the business grow and to building one of the largest companies in Israel and the leader in our industry."

Amir added, "We thank Elan Sigal for his great contribution to the company during these past years of growth and wish him every success for the future. We wish Dafna success in her new role at Landa. I am pleased to have the opportunity to work with so talented and experienced an executive by my side."