Read Senior Editor Cary Sherbure's interview with Shutterfly about this annoucement: Shutterfly Standardizes on HP Indigo, Adding More HP Indigo 12000s.

HP Inc. today announced an historic deal with Shutterfly, the world’s leading online retailer and manufacturer of high-quality personalized products and services, adding a second phase of HP Indigo 12000 Digital Presses and naming HP as its preferred digital press provider as they expand their lead as the world’s leading digital print service provider. The announcement comes just a year after Shutterfly acquired a first phase of 25 HP Indigo 12000 Digital Presses, making its combined order the largest deal by far for HP Indigo. 

“We are seeing an incredible renaissance in digital printing. People click on what they like, but print what they love. The power of HP’s digital print technologies opens new markets, applications and possibilities for our top customers like Shutterfly,” said Enrique Lores, President, Imaging & Printing Business, HP Inc. “We are seeing enormous momentum in our digital printing and graphics business as more companies discover the power of print to reinvent connections. Shutterfly leads the market in high-quality photo based printed products and we are incredibly pleased to be part of that success.”

Shutterfly will use its new fleet of digital presses to produce a range of high-quality, personalized products and gifts including photo books, calendars, custom stationery, cards and keepsakes. The 29-inch format HP Indigo 12000 Digital Press enables production of these products through offset matching digital color with true photo quality, high productivity, and wide versatility on an unmatched range of media including synthetic, metalized and canvas applications. The new HP Indigo presses will be installed in time to help Shutterfly manage the annual boom of photo-based gift giving for the holiday season.

The deal also marks the biggest-ever competitive win for HP Indigo, with Shutterfly’s decision to make HP its preferred digital press provider and replace presses from an existing vendor. 

“At Shutterfly, our mission is to help people share life’s joy.  Our customers trust us with their most treasured memories, and count on us to deliver the best quality in the industry,” said Dwayne Black, Senior Vice President, Chief Operations Officer, Shutterfly, Inc. “HP Indigo digital presses set the industry standard for quality, and after our successful HP press installs last year, we’re delighted to complete the second phase of upgrading our printing fleet.  Through this initiative we’re further raising the quality we deliver to customers in time for the holidays this year, helping us deliver on our happiness guarantee.” 

Shutterfly will also use HP PrintOS capabilities for its full HP Indigo fleet to seamlessly harness and print its products.

Today’s Shutterfly announcement is another proof point of the accelerated growth of brands from all industries leveraging the power and unique capabilities of HP digital printing to find new ways to engage with their customers. HP digital printing enables creativity and personalization, speeds time to market, reduces complexity, helps cut costs and provides security for some of today’s leading global companies, including The Coca-Cola Company, Mondelez International/Oreo and many more. 

HP is leading the analog-to-digital revolution with more than 500 Indigo B2 presses operating in 50 countries around the world.