Kwikee – the leading North American provider of end-to- end solutions for the creation, management and distribution of brand assets and content – has partnered with Wal-Mart to operate and manage a content-creation studio inside the retailer’s fulfillment center in Chino Hills, California.

Kwikee is already part of Wal-Mart’s Content Service Provider (CSP) program and the launch of
the Content Studio in Chino Hills is an extension of this successful partnership.

“Partnering with Wal-Mart to be on-site at one of their fulfillment centers is a game changer,”
said Aidan Tracey, CEO of sgsco, Kwikee’s parent organization. “Having immediate access to the inventory in a controlled environment allows our team to quickly and accurately provide Wal-Mart with the premium digital assets they need to synchronize the physical and digital shelf in the fastest manner possible.”

Kwikee will create, manage and distribute thousands of images and descriptions of stock- keeping units (SKUs), as well as create marketing copy for Walmart.com.

“As our digital shelves continue to expand, the need for consistent and high-quality SKU imagery and descriptions is critical for the growth of our e-commerce initiatives,” said Ram Rampalli, global head of content acquisition for Wal-Mart. “Capturing these assets from within our fulfillment center ensures accuracy and saves valuable time in the production process.”

This launch signifies another one of the many best-in- class enhancements and new additions that Kwikee will introduce over the coming year, further strengthening its existing offering Recently, Kwikee also launched Brand Propeller, a turnkey service to help small and emerging brands create the agency-quality e-commerce- ready imagery and product data they need to propel their brand onto the digital shelf quickly, easily and cost effectively.