The Psychology Behind Color, Design, and Interaction

Dr. David Hogue, UX Design Lead, Google
Explore cognition, motivation, emotion, and more to help understand the wide range of diverse challenges that go beyond interface design and interaction, from context to communication to culture.

You’re Not the Boss of Me: My Slightly Ironic Creative Journey
Brian Yap, Designer/Illustrator, Adobe
Sit back, relax, and enjoy the journey as Brian Yap shares a few of the places he has worked along the way and how those experiences have shaped the techniques and processes he uses today.

Design, Color, and Motion
Dan Boyarski, Professor, Carnegie Mellon University, School of Design
With 45 years as a design teacher and professional, Dan Boyarski has observations that touch upon visual communication and the roles that color and motion play in the field. These may seem like disparate topics, but prepare to be convinced of their importance, especially with the variety of formats and media that designers work with today.

Diageo: Anatomy of a Strong Color Management Program
Barry Sanel, Sr. Graphics Services Manager, Supply, DIAGEO North America
Understand strategy vs. tactics, common threads and concepts, and how to leverage ISO standards to give suppliers the roadmap to become successful. Attend this session and learn how Diageo uses these concepts to build the best performing, most trusted and respected consumer products company in the world.

Global Brand Consistency: How 3M Makes it Happen
Lisa Price, Global Design Operations Director, 3M
In a complex global supply base made up of direct and indirect suppliers, 3M had to identify who takes responsibility for print quality and accuracy while managing conformance and tracking progress. Lisa Price will share 3M’s desire and process to drive global brand consistency by implementing a robust print quality management program, aligning the print supply base, and driving the desired outcome of brand consistency.

Brunch with the Standards Gurus
Don Schroeder, Director of Solutions Development and National Technology Center FUJIFILM North America and panel
In this lively discussion, Don Schroeder will host a panel of distinguished standards gurus where they will discuss today’s trends, technologies, and standards development and how it will affect color management in the future.