Association that develops core standards redefining content supply chains and workflows will conduct June 22 roundtable dedicated to four key technology developments.

Alexandria, Va. - Idealliance, the association for the Visual Communications and Media Industry, will present PRIMEXEast, a one-day roundtable focused on key workflow developments, on Thursday, June 22, in New York City. Idealliance is developing core engagements and standards redefining content supply chains and workflows. Its PRIMEXEast event will explore four new and evolving technologies and workflows affecting today's—and tomorrow's—publishing supply chain management:

• Publishing on the Open Web
• Digital First Delivery
• Print Quality Reporting: Optimizing Information Exchange
• Real-World Rights: Implementing Licensing Terms in Production Workflows

"At PRIMEXEast leading industry experts will outline, explain, and dissect some of today's most interesting technology concepts and developments. But that's just the first step," says Idealliance President and Chief Executive Officer David Steinhardt. "To complete the loop, their presentations will be followed by lively interactive discussions about the real-world implications and applications of these technologies to attendees' businesses right now."

The PRIMEXEast session on Publishing on the Open Web will cover the international World Wide Web Consortium (W3C) community's vision for web publishing, its new publishing initiatives, and the endorsement of the EPUB 3 standard by the Book Industry Study Group (BISG). Panelists include Karen Myers, W3C Business Development Leader; Brian O'Leary, BISG Executive Director; and Liisa McCloy-Kelley, Vice President, Director, Ebook Product Development & Innovation, Penguin Random House. Moderator: David Steinhardt.

Topics slated for discussion in the Digital First Delivery session include trends in delivery and workflow platforms, role of the Open Web as a magazine delivery platform, and new technologies and workflow changes. Panelists include Sam Sawyer, Executive Editor & Director of Digital Strategy, America Media; and Ulrich von Beck, Vice President of Sales, Zinio. Moderator: Kilian Schalk, Principal, PurpleGray Consulting.

The Print Quality Reporting: Optimizing Information Exchange session will look at reporting quality for labeling, packaging, and publication printing; advances in automated press control systems; realizing improved efficiencies and cost reductions in print quality reporting; new standards optimizing print reporting exchange (PQX and PRX); and implementation of new standards by tools manufacturers. Panelists: Marc Levine, Enterprise Print Quality Group Manager, Schawk; and Dianne Kennedy, Idealliance XML Evangelist and Editor, and ISO Editor for PQX and PRX.

The fourth session, Real World Rights: Implementing Licensing Terms in Production Workflows, will review two case studies: PRISM and Rights Management Today—Time Inc, and Rights Implementation—Hearst Magazines; plus provide an update on standards for rights automation. Panelists: Dai Ichikawa, Manager of Digital Asset Systems, Time, Inc; Annette Feldman, Information Management Architect, Associated Press. Moderator: Linda Burman, Chief Executive Officer, L.A. Burman Associates, and Founding Chair, Idealliance PRISM Work Group.

The day wraps up with a Town Hall meeting—"What Keeps You Up at Night?"— moderated by Steinhardt and Kennedy. "We are looking forward to a highly interactive and engaged forum that will provide a sounding on the key issues affecting publishing today—and how Idealliance can move the industry forward," says Steinhardt.

PRIMEXEast will be held at the Convene Center Park Hub Room, 101 Park Avenue (at 41st Street), New York, N.Y., from 9:30 a.m. to 4 p.m. Registration fee is $285 for Idealliance members; non-members: $355 (includes morning coffee, lunch, and afternoon refreshments). For information or to register, go to http://services.idealliance.org/prod/primexeast, call Idealliance at (703) 837-1070, or email [email protected].